iPhone – Alex Calinescu

Apple has launched the #ShotoniPhone campaign to encourage users to share their photography on popular social media websites. Apple is advertising their new product without even showing it. Apple has created an Instagram account and a blog on the Apple website in which they share photographs that iPhone users have captured. The tech giant has gained over 7.4 million followers on Instagram. This campaign makes users feel further connected with the company as Apple is spotlighting their pictures.

Screen Shot 2018-09-07 at 2.30.09 PM.png — iPhone X dual-lens camera

Apple has gathered photos from 77 people across 24 different countries. Apple has expanded the #ShotoniPhone campaign to not only social media but large billboards in metropolitan cities, bus stops, train stations, and high-rise buildings. The campaign was created in 2015 to introduce the new iPhone 6 with an improved camera and larger display and has since continued to showcase photos from each new iPhone release. Since Apple has introduced 4K video recording the hashtag now includes videos. The company fosters a connection with its users even in 2018, three years after the creation of the campaign. The latest #ShotoniPhone post on Apple’s Instagram is 1 day old.

shot on iphone 7 OlymM surfer billboard — Shot on iPhone Billboard

Apple’s campaign has emphasized users that they do not need to be professionals to shoot a beautiful photo. The company successfully utilized the #ShotoniPhone strategy to showcase the capabilities of their technology and reveal to their loyal fanbase. The company has large billboards in cities like; Paris, London, New York City, and Las Vegas. The photos featured are taken by iPhone users and the people are credited. The photos express the users creativity and diverse locations.

Selfies iphoneX chevelle S billboard NYC — Selfies on iPhone

#ShotoniPhone #Apple #iPhone #socialmedia #CC406

Related Articles and Sources:

https://www.businessinsider.com/why-apple-is-re-running-its-shot-on-iphone-ad-campaign-2016-2

https://www.instagram.com/apple/?hl=en

https://techcrunch.com/2016/07/15/shot-on-iphone/

In the summer of 2018, Kia Motors has unveiled their latest sports sedan, the Stinger GT! The Stinger is a Gran Turismo four door sports sedan which is meant to envision a sense of luxury performance. The Stinger is packed with a 365 horsepower twin-turbo motor under the hood. The car has been showcased on the British television show “The Grand Tour” featuring Jeremy Clarkson. The Stinger has also been exposed on the magazine Gentleman’s Quarterly (GQ).

Screen Shot 2018-08-30 at 5.30.27 PM.png — 2018 Stinger GT2 in New York City

Kia has endeavored in using Augmented Reality as a way of virtually introducing the car to the public. Kia has formed a sponsorship with FaceBook Messenger which users can message Kia Motors on FaceBook and have the option to “summon” the Kia Stinger in their own driveway. The Messenger application not only utilizes Augmented Reality but Artificial Intelligence as well. Kia has a robot assistant called “Kian” through Messenger which can help you contact and locate the nearest dealership. The assistant can also take questions such as “Which car is equipped with….?”. The A.I assistant can disclose pricing information as well as show a gallery of photos.

Through the use of Social Media, Kia has attempted in simplifying the mobile shopping experience.

Kian is able to inform potential customers of the specifications of the vehicle they are interested in. The A.I bot can reveal details such as horsepower, warranty information, features, color choice. Kia states that their bot has aided in the selling of 22,000 Kia Niros’.

In my perspective, I believe that Kia has done a fantastic job at introducing their breakthrough design to the public through Messenger using Augmented Reality. When people think of Kia they don’t expect anything other than an affordable reliable car. The Stinger GT is an attempt to shift people’s perception that they are more than an ordinary car brand. The Stinger features four trim levels; Base, Premium, GT, GT1 and top trim GT., The Premium is priced around $39,000, while the GT2 trim which is the most exclusive, comes in at around $55,000 when optioned with All-wheel-drive.