tech – Alex Calinescu

Since most companies have a social media presence, it is essential to engage with social stakeholders! In todays ever changing environment, having a social media page is not sufficient. Companies must communicate and interact with stakeholders through comments, retweets, likes, shout-outs, and giveaways.

Interactively engaging with the public on social media builds a positive relationship between the company and the consumer. If a customer comments on a company’s FaceBook page and seeks assistance, they expect a response. Disregarded comments may leave the customer feeling ignored, as if the brand does not care. Statistics reveal that approximately 70% of people in the United States are on social media networks. It is reported that about 49% of social media users ranging from 18 to 29 purchase products online after seeing social media posts. 77% of Millennial’s have stated that they have purchased one or more items after seeing an advertisement on social media!

In my perspective, Toyota Motors USA exceeds the standard in social media engagement. Toyota actively posts photos and videos, while also replying to stakeholders and engages with possible future consumers.

Screen Shot 2018-10-07 at 8.08.37 PM.png — Toyota USA Facebook page

While browsing advertisements for Toyota through Facebook and Instagram, I realized that Toyota left no comment noticed! Each person got an individual response from the social media department! This type of engagement can leave the customer feeling valued and relevant.

Toyota is not only commenting on positive experiences but also aiding those who have had mishaps at local dealerships or with their vehicles. If additional contact is needed, Toyota will provide a phone number and name to a special advisor at Toyota USA.

Screen Shot 2018-10-07 at 8.20.38 PM.png — Apple Facebook

While checking out the page of Apple, the tech giant, not one comment or reply from Apple! This is an example of a terrible social media strategy. As you are able to see, the date of their last profile picture update was in 2016… Social media engagement is not one of Apple’s strong suits.

In 2016, T-Mobile launched their “T-Mobile Tuesdays” program in which current subscribers receive free giveaways on Tuesdays. This company is successfully keeping stakeholders engaged and content. The giveaways feature items such as T-Mobile branded merchandise, free movie tickets, $2 Dunkin’ Donuts gift cards and more!

Overall, it is beneficial for a company to actively post, engage with consumers, respond to positive and negative feedback, and hold giveaways. Companies that do not engage with users can negatively impact their reputation in customer service. Remember consumers do purchase products from social media websites directly and if you are interactively connecting with them, you are more likely to retain their relationship!

#socialmedia #FaceBook #stakeholders #Apple #T-Mobile #socialstakeholders

References and Related Articles:

https://www.lyfemarketing.com/blog/social-media-marketing-statistics/

https://standingpartnership.com/three-ways-to-enhance-stakeholder-engagement-with-social-media/

https://www.facebook.com/toyota/

https://www.facebook.com/JohnJLegere/

In the freshly released iOS 12 update for all iPhones and iPads, Apple has introduced a new feature called “Screen Time“. The feature allows users to interactively manage notifications and app usage.

The feature allows users to set time limits on various applications and categorizes them by either being “Social Networking” or “Productivity” Applications. iPhone users can set a time limit on Social Media apps and once they have reached the set time, the application will close and they will receive an alert that they have spent too much time on the application.

At the end of each week, a detailed report is formulated and the user is able to see how much time they spent on social media. Apple wants to better personalize the iPhone, and let users manage how they spend their time on their phone. The new feature has options such as “Downtime” while this option is active alerts will be silenced and users will not be able to see notifications from apps such as FaceBook or Instagram, which can cause disruptions and decrease productivity.

Apple hopes to give users the freedom to limit their addicting phone usage. It is estimated that 210 million people are suffering from Internet and Social Media addictions. It was found that teens who spend 5 or more hours on social media are likely to show depressive symptoms.

#Apple #iPhone #socialmedia